We are pleased to announce the launch of a new Application Load Balancer for the Elastic Load Balancing service designed to improve flexibility and performance of real-time applications, microservices, container-based architectures, and streaming applications. This new load balancer, which also supports the WebSocket protocol and HTTP/2, operates at the application layer and provides content-based routing support. This allows the Application Load Balancer to route requests across multiple services or containers running on one or more Amazon Elastic Compute Cloud (Amazon EC2) instances, helping to reduce costs and simplify service discovery.