Synergy Research Group has just published new data showing impressive growth for Amazon’s Web Services (AWS) division. The company’s cloud data storage and processing technology now claims 28% of the global market, and is still growing. That represents a five-year high for market share and 50% year-over-year growth in the increasingly competitive cloud infrastructure services market.

With Amazon driving new products, competitive pricing and improved economies within its own technology and software, the company managed 25% revenue growth in the last quarter; it is now approaching a position where it will own a third of the market. Rivals Microsoft, with Azure, and Google, with its Cloud Platform, are the next biggest players. Microsoft is in second place and is growing fast, but it is far behind Amazon with only a 10% share. From the next financial year, Amazon will break out its own AWS earnings, so potential customers and AWS partners will have a better idea of performance.

With more businesses moving to, or looking to adopt, cloud services, expect faster growth in years to come. Synergy estimates the market for 2014 was worth $16 billion for cloud infrastructure services. Confidence in the technology, a wider range of services appealing to more verticals and businesses, plus the appeal of low cost services will continue to drive growth. More enterprises will continue to adopt cloud services as different departments outside IT find a need for computing resources, while in Asia, many companies are skipping data centres and heading directly to the cloud for their business and IT needs.

Recently Amazon rolled out its new C4 instance servers in some data centres, including Singapore. These pack in powerful Intel Xeon E5-2666 v3 “Haswell” processors running at 2.9GHz, with burst performance of 3.5GHz, starting with 3.5GB up to 60GB RAM and 500 Mbps up to 4,000 Mbps throughput for EC2 users. They can be acquired flexibly and will further improve performance for power-hungry businesses. With big data and compute efficiency both increasingly important issues for enterprises, Amazon remains in pole position as the vendor of choice for cloud services and processing in the cloud – both in South East Asia and around the world.

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